Chapter 15 Video and Referral Networking & Conclusions
The
video is the new trend in digital communications. It is used as an alternative
to telephone calls, multiple member meetings, conferences, and marketing. It is
the gold of digital media, and when used correctly, and efficiently, can add a
lot of strength to a referral networks growth.
Let’s
take a look at the different users for video in a referral network.
1. Video Calls
This
is the standard use of video for communicating today and comes in many apps
such as Viber, Skype, Whatsapp, Google Hangouts and more. Video calls reduce
the cost of talking to anyone when used over a WiFi network. They enable us to
see each other, which opens the way to view body language and facial
expressions. It also allows us to use the camera to show what is happening in
specific locations. Video calls are more personal, and as such is a great tool
for creating a personal touch in a referral network. Video calls are global but
are limited to the bandwidth available.
2. Video Conferences
Like
video calls, these are for including multiple participants in a conversation. A
video conference allows us to create a group discussion, where brainstorming
issues, as well as basic meetings, can take place. VC’s include boardroom
discussions, multi-disciplinary meetings, referrer-client-consultant meetings,
and just about any constellation that enables many participants to see each
other in an online conversation. VC’s allow for participants all over the globe
to meet in one conversation.
3. Video Meetings
These
are organized professional meetings, unlike conferences, these are alternatives
to organized conferences, where participants are called upon to make
presentations and discuss their findings in a group. Video meetings use
technologies that enable participants to make presentations and share files of
data. These are a powerful tool when making an online presentation to a new
client.
4. Video Presentations
Unlike
meetings, these are focused presentations in video form. They allow the
presentation to be set in a format that can be downloaded and shared, such as
retaining a pptx format. Video presentations are a great way of saving
professional presentations that are used to convey slides of data for future
use.
5. Video Advertising
There
are two types of video adverts, the professional advert that is created by a PR
and, marketing company and a personal upload. Professional adverts can range
from small shorts to full-length featurette films. The personal videos are
usually used by professionals to showcase an issue or item; they are usually
taken by smartphones and posted in a YouTube category or uploaded into a
personal web page.
6. Video Education
e-Learning
is split into two methods, the online person to person method, where a live
teacher is training a student or students in a virtual classroom. The second is
training videos uploaded to a site, even into a social media forum such as
YouTube. The main difference is that an online school is a scheduled affair and
requires organization and management, the educational videos can be spontaneous
or produced, but also provide a detailed explanation of the subject the cover.
7. Video Support
Similar
to video education, there are two versions, the live support where a person
will take the call and aim to help the client, or an explanatory video that is
used to describe a process or how to mend/fix/repair a situation.
A
video is a powerful tool in the right hands, and when a combination of all
seven types are used by a referral network, they increase the impact of the
message, the content, and the service that the individual or the company wants
to use to increase their referral networks power.
There
are three issues to contend with, and once you overcome these issues, you will
be able to maximize the use of videos in your system.
1. Bandwidth: not all users have access to large enough bandwidth, this
leads to erratic conversations, slow downloads, and frustration. When you have
a client in a bad internet area, try to circumvent the use of video, unless it
is for educational or support purposes.
2. App compatibility: make sure you use every app possible, that means using
iPhone and Android apps so that every client you are in contact with will have
the appropriate app. Many times, we are faced with a situation where we use one
app and the client another.
3. Pre-call testing: Many times, we set up a call or schedule a conference,
and find out that the audio is not working, or the video is bad. Take your time
to set up the call at least half an hour before it happens. Check your
equipment, even if it's only a smartphone. Make sure your audio and video are
working properly. If not, make sure you have an alternative available.
Bottom Line
When
using video, make sure you understand your own message and get it across
fluently. Video calls have one downside, if you mess up the presentation you
don’t have a second chance to edit it out. So, make sure that if you choose
this medium you are ready for it. Treat a video call and conference as if you
were going to be in the actual presence of the other person or persons. This
includes your personal appearance as well as how you convey the message. A
successful video call will always outdo a successful audio call.
Conclusions
Thank
you for downloading and reading my book. There is so much more to write about,
such as negative feedback marketing and shock graphics. With so many variations
in building up a referral network as well as a complete and comprehensive
presence, online and offline, you can effectively reach billions of customers
through just 100 quality referrers.
What
I have tried to present to you in 15 chapters are the basics that can be used
to maximize efficiency and reach optimum results. You can reach a lot of
people, succeed in marketing yourself and increase your income as well as web
and offline presence if you are ready to take that step.
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